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When You’d Rather Die First

Writing about things you like or find interesting can be stressful. Figuring out what to say, dealing with the mechanics of spelling and grammar, and having the piece make sense and be reasonably...
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Quick and Dirty! On Writing an Email, Not the Great American Novel.

You will often have situations where what you’re writing just needs to serve its purpose and not make you look like an idiot to the recipient. You just need it good enough and sooner rather than...
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Digging Out

What was meant to be a pause became a hiatus. It’s always interesting when the flow of life decides to assert itself over what you’ve planned. The push to finish a college semester strong, the...
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You Want Action, Not Admiration

You don’t want your clients admiring your marketing. You want them buying. You want signed order forms and, even better, signed, cleared checks. Let your marketing team and executives admire, high...
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Be Demanding

You have a right to be picky when it comes to what defines you. Your resume, your marketing materials, your website, and all the other details that tell world who you are matter. The written word is...
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